Content. Strategy. Creative.

A vibrant poster advertising Joya, a show by Cirque du Soleil, featuring a pink curtain and three performers with animal masks and costumes. The poster reads 'A fantastical feast for the senses,' and includes details about ticketing at Vidanta Riviera Maya.

Smartphone displaying a travel advertisement on a sandy surface with shadowed background.

Four Instagram posts featuring tropical vacation scenes including a beach with palm trees, a cocktail on a table, a swimming pool by the ocean, and a golf course with a pond, all with overlaying icons and captions.

ABOUT ME

My name is Molly Kirwan, and I’m a matchmaker.

Sure, some might call it content strategy, but I’ve been helping people the world over find and fall in love with brands for over 10 years. You see, I believe that for every amazing product, experience, or company, there is an ideal audience out there, just waiting for their lives to be changed. I am that connector, someone who can easily identify what makes a brand shine and then make sure that light catches the right eyes.

I’ve worked b2b and b2c. I’ve written for every channel and am well-versed in every social platform. I’m a pro in SEO and GEO; I know my way around a CRM and a CMS. My work bridges industries: start-ups, non-profits, tech, oil & gas, entertainment, travel, food, beauty, wellness, fashion—you name it, I’ve written for it.

But at the end of the day, I’m just a marketer standing in front of a brand, asking it to trust her.

EXPLORE MY

PORTFOLIO

An open magazine showing travel and resort images, including a poolside seating area with wooden structures and a brochure titled "The Vidanta Traveler" on a beige surface.

Laptop displaying a website for Vidanta resorts with a couple walking on a terrace overlooking mountains.

A green box with gold letters reading 'The Estates' and a white box with the words 'A Private World of Luxury' inside, placed on a wooden surface.

A red-haired woman in a floral swimsuit with cutouts, wearing sunglasses, outdoors against a blue sky, with the text 'Haute Weather Wonders' beside her.

See Work

Manager

· Storyteller

· Content Director

· Writer

· Creative Instigator

· Editor

· Manager · Storyteller · Content Director · Writer · Creative Instigator · Editor ·

My services

Content Strategy

I’m here to iron out every aspect of your brand communications, from content calendars to voice & tone guides to messaging hierarchies.
SEO & GEO Writing

Great content only matters if it can be found. Let me make sure your message is ranking highly with search engines and getting love from LLMs.
Omni-Channel Campaigns

Every channel is unique and has its own strengths and considerations. Luckily, I’m an expert in devising messaging frameworks rooted in emotional motivation and adapting to fully leverage each channel.
Email & SMS Marketing

Conversion is a fine balance of timing, incentivizing, messaging, and brand. Enjoy text and email campaigns that work in concert to galvanize your customers from the palm of their hand.