Content. Copy. Creative.

A vibrant poster advertising Joya, a show by Cirque du Soleil, featuring a pink curtain and three performers with animal masks and costumes. The poster reads 'A fantastical feast for the senses,' and includes details about ticketing at Vidanta Riviera Maya.

Smartphone displaying a travel advertisement on a sandy surface with shadowed background.

Four Instagram posts featuring tropical vacation scenes including a beach with palm trees, a cocktail on a table, a swimming pool by the ocean, and a golf course with a pond, all with overlaying icons and captions.

ABOUT ME

A woman with long dark hair sitting on a kitchen counter near a window, wearing a black sleeveless top and light jeans, in a bright kitchen with light blue walls and white cabinets.

My name is Molly Kirwan, and I’m a matchmaker.

Sure, some might call it content strategy, but I’ve been helping people the world over find and fall in love with brands for 17 years. You see, I believe that for every amazing product, experience, or company, there is an ideal audience out there, just waiting for their lives to be changed. I am that connector, someone who can easily identify what makes a brand shine and then make sure that light catches the right eyes.

I’ve worked b2b and b2c. I’ve written for every channel and am well-versed in every social platform. I’m a pro in SEO, GEO, and SEM; I know my way around a CMS. My work bridges industries: start-ups, non-profits, tech, oil & gas, entertainment, travel, food, beauty, wellness, fashion—you name it, I’ve written for it.

But at the end of the day, I’m just a writer, standing in front of a brand, asking it to trust her.

EXPLORE MY

PORTFOLIO

An open magazine showing travel and resort images, including a poolside seating area with wooden structures and a brochure titled "The Vidanta Traveler" on a beige surface.

Laptop displaying a website for Vidanta resorts with a couple walking on a terrace overlooking mountains.

A green box with gold letters reading 'The Estates' and a white box with the words 'A Private World of Luxury' inside, placed on a wooden surface.

A red-haired woman in a floral swimsuit with cutouts, wearing sunglasses, outdoors against a blue sky, with the text 'Haute Weather Wonders' beside her.

See Work

Manager

· Content Director

· Dreamer

· Writer

· Instigator

· Editor

· Manager · Content Director · Dreamer · Writer · Instigator · Editor ·

My services

Content Strategy

I’m here to iron out every aspect of your brand communications, from content calendars to voice & tone guides to messaging hierarchies.
SEO & GEO Writing

Great content only matters if it can be found. Let me make sure your message is ranking highly with search engines and getting love from LLMs.
Cross-Channel Campaigns

Every platform is its own unique animal. Luckily, I’m an expert in devising creative that spans the whole menagerie while letting each individual creature shine.
Email & SMS Marketing

Conversion is a fine balance of timing, incentivizing, messaging, and brand. Enjoy text and email campaigns that work in concert to galvanize your customers from the palm of their hand.